April 16, 2024

1 Hotel West Hollywood, CA


It’s fitting that the acronym for Los Angeles Beauty is L.A.B.— because California is the land where innovation is born. From the earliest days of Max Factor’s pancake makeup to the rise of the clean category and the wellness revolution today, West Coast-based brands are forging a path forward for the industry overall.

At the second annual L.A.B. Forum, to be held April 16 at the 1 Hotel in West Hollywood, WWD will bring together buzz builders and entrepreneurs from beauty, wellness, tech, entertainment and finance to share insights into what’s working today — and why.

Key themes will include identifying white space opportunity, integration after acquisition, insights into what’s driving Alpha’s purchasing habits (is there more to marketing than TikTok?) and what’s new in wellness.

Thus far, confirmed speakers include Halsey, the award-winning singer whose brands, About-Face and AF94 have electrified consumers, with Jeanne Chavez, who helped bring Halsey’s vision to life; Christie Fleischer, CEO of Benefit, Katerina Schneider, CEO and founder of Ritual; Sarah Gibson Tuttle, CEO and founder of Olive & June; Sasha Plavsic, founder of Ilia, and Apothékary’s Shizu Okusa, Cann’s Jake Bullock and Kin Euphorics’ Jen Batchelor, who will talk about the boom in the alcohol alternative market. Rebecca Bartlett from Bartlett Brands, Tina Henry Bou-Saba from Verity Venture Partners, Kevin Murphy of Sonoma Brands Capital and Liz Whitman from Exponent Beauty will also be joining us, and we’ll be announcing more speakers in the days to come.

L.A.B. promises to be a day full of learning, actionable insights and great networking, and we look forward to seeing you there.


Jenny B. Fine
Editor in Chief, Beauty Inc
Executive Editor, Beauty, WWD


WWD will bring together the buzz builders and entrepreneurs from beauty, wellness, entertainment, and technology to deliver an inside look at the latest West Coast innovations that are propelling business forward. The L.A.B. will host conversations on topics including identifying white space opportunities, the secrets to a successful acquisition/ integration, inside the minds of today’s young beauty shoppers and how the California regulatory landscape is impacting the global beauty business.


  • The Entrepreneurs’ Guide: How to scale successfully
  • Identifying White Space Opportunity
  • Life After Acquisition: An insider’s look
  • The Feel Good Factor: What’s new in wellness
  • From Alphas to Z’s: Understanding young consumers




*Click on each block for an expanded overview of the agenda

Tuesday, April 16, 2024
Breakfast & Registration8:00 AM - 9:00 AM
Block I9:00 AM - 10:35 AM
Networking Break10:35 AM - 11:05 AM
Block II11:05 AM - 12:20 PM
Lunch12:20 PM - 1:50 PM
Block III1:50 PM - 3:30 PM
Networking Break3:30 PM - 4:00 PM
Block IV4:00 PM - 5:15 PM


1 Hotel West Hollywood

8490 West Sunset Boulevard,
West Hollywood, CA 90069

2023 highlights

Audience Benefits

The 2024 WWD LA Beauty Forum provides attendees with unparalleled access to:

● High level conversation themed around wellness, technology, and entertainment in the beauty industry.
● Insightful panels designed to create solutions and compel action.
● Strategically designed agenda created to address all aspects of the industry’s challenges, innovative strategies, and examining what's to come.


Audiences at the 2024 WWD LA Beauty Forum leave with:

● An action plan for creating change on a micro and macro level.
● A sense of collaboration and community among peers and mentors in and across industries.
● A larger network of like-minded women (and men) to continue to build solutions with.

Connect to an Ideal Industry-Leading Audience


Brands / Retailers


Industry Service Providers


C-Suite Executives, Founders, Partners, Principals


Senior Level Executives, EVPs, SVPs, VPs

Ticket Rates


Early Bird Rate: $800 | Standard Rate: $950

*Early Bird rate ends on March 22, 2024

Standard Rate: $1,450


Contact Us


Lauren Simeone

Director, Audience Development



Hillari Lazzara

Senior Vice President, Sales


note: speaker line-up and agenda subject to change