Mark Curry and Colette Laxton co-founded The Inkey List in the United Kingdom in 2018. The brand was born from a belief that better knowledge powers better decisions. On a mission to simplify skincare for the masses, they exist to break down complicated beauty jargon and empower their ever-growing community with the knowledge they need to make personalized decisions for their skin. With 24/7, 365 askInkey services, The Inkey List has helped over seven million people globally to unlock a routine that works for them. Science-backed, results-driven, and community-first, The Inkey List is available exclusively in Sephora and on Sephora.com in over 32 countries and on theinkeylist.com.

With a passion for gaining knowledge alongside science, Mr. Curry began his career as a microbiologist-virologist, and subsequently utilized his degree as a schoolteacher in London. He continued his business education, and his next chapter included roles at Mars and with healthcare and beauty powerhouse, Boots, where he gained powerful insight on how to realize category-led opportunities via various brand models. With a consistent drive to experiment and take risks, Mr. Curry left Boots and began his career as an entrepreneur of multiple innovative start-ups, ultimately leading to co-founding The Inkey List.