Colette Laxton and Mark Curry co-founded The INKEY List in the United Kingdom in 2018. The brand was born from a belief that better knowledge powers better decisions. On a mission to simplify skincare for the masses, they exist to break down complicated beauty jargon and empower their ever-growing community with the knowledge they need to make personalized decisions for their skin. With 24/7, 365 askINKEY services, The INKEY List has helped over seven million people globally to unlock a routine that works for them. Science-backed, results-driven, and community-first, The Inkey List is available exclusively in Sephora and on Sephora.com in over 32 countries and on theinkeylist.com.

A true brand and marketing visionary who thrives in developing brand identity and purpose, Ms. Laxton’s career spans across multiple brands and roles within the beauty industry. With a passion for understanding the customer experience at all touchpoints, she has worked in marketing, branding, and product development for Boots brands, including No. 7, Soap & Glory, and Liz Earle, as well as U.K. start-up WAH Nails.