Liz Whitman is a beauty industry insider with experience as an accomplished corporate executive, serial entrepreneur, and early-stage investor. She is Chief Executive Officer and Founder of Exponent Beauty, the first activated clinical skincare brand. After more than 12 years retailing “potent” clinical skincare products in various roles, Ms. Whitman had her a-ha moment while President and Chief Marketing Officer of The Red Door by Elizabeth Arden­ — estheticians optimize active ingredients by mixing skincare fresh, in the moment. This led her to question: how effective can pre-mixed retail products be? After three years of researching hundreds of products, the conclusion was: active ingredients degrade rapidly and skincare products, ironically, have an aging problem.
 
This insight led to the invention of Exponent Beauty, the first skincare system that protects active ingredients for peak clinical potency. Exponent’s line of five serums have an innovative form factor —. Antioxidant Powders are activated with a Quadruple Hyaluronic Acid Hydrator in Exponent’s patented refillable, precision-dosed dispenser. The line is dermatologist recommended and clinically proven to reduce fine lines and wrinkles, increase brightness and radiance, and firm skin without irritation.
 
Exponent is backed by Founders Fund, Unilever Ventures, SugarCap, Flybridge Capital, and Bullish; as well as beauty industry execs and entrepreneurs. As a Certified B Corporation, Exponent is proud to use the power of business to build a more inclusive, sustainable economy.
 
Ms. Whitman previously founded two startups, including Manicube, a beauty services company that she sold to The Red Door.
 
She holds a bachelor of arts from Harvard College and a master of business administration from Harvard Business School.