Driven to change the ways we revel, Jen Batchelor brought her expertise of Ayurvedic practice, psychology, neuroscience, circadian rhythms, and quantum physics to concoct a tonic that would be the response to a long-unanswered need. She co-founded Kin Euphorics in 2017, bottling and canning a brain-powering combination of adaptogens, nootropics, and botanicals for anytime enjoyment. As the first Latinx woman to raise over $15M in venture capital for a beverage brand, Ms. Batchelor has transformed Kin into a movement and brought on co-founder and reigning industry supernova Bella Hadid to join the momentum. The scientific foremother and pioneer of the nonalcoholic and consumables wellness category, Ms. Batchelor is forever dedicated to innovating for the betterment of all.