The business and culture of shopping are taking a major leap forward, with retail’s tech adoption speeding ahead years faster than previously expected. Intriguing features across digital and real-world stores are now essential tools for brands, as they pursue in-demand customer experiences while simultaneously preparing for the next generation of Web3 commerce. The next few years will be crucial. From trends like livestream shopping and BOPIS to mixed reality, NFTs and more, get inside the major tech trends sweeping the fashion and beauty sectors now and in the future.

• Mixing reality, from e-commerce to in-store experience
  
  
• Getting ready for the metaverse
  
  
• Data, privacy and the ins and outs of personalization
  
  
• Savvy social commerce strategies
  
  
• Redefining physical retail in the digital economy
  
  
• The digital evolution of luxury and clienteling