Carolina Arguelles Navas is the global leader for Snap’s augmented reality product strategy and product marketing teams. Her teams lead the go to market launch of Snap’s AR products, development software, visual search features, and business AR features. She was part of the early team that helped Snapchat scale its AR and camera monetization products and is passionate about helping brands, developers, and creators find success with Snapchat’s industry leading formats. Prior to leading the launch of Snapchat’s camera products, she was a leader on Snap’s measurement team focused on thought leadership and has held similar roles at other leading measurement companies, including Nielsen in their New York and London offices. Ms. Navas was named among the top 30 most influential people building the Metaverse.