Adam Friedman is an Executive in Global Client Strategy at Creative Artists Agency (CAA), the world’s leading entertainment and sports agency. In his role, he works to maximize value, generate revenue, and oversee business development for the agency’s most prolific and entrepreneurial clients. Mr. Friedman also leads the agency’s efforts in the evolving landscape of NFTs and Web3, working with such clients as Micah Johnson, leading NFT innovator Mack Flavelle and his company Big Head Club, the metaverse Tera Virtua, and Jenkins The Valet. Additionally, he advises clients, actively bridging the gap between Web2 and Web3, helping to bring artists, IP, and new forms of content to the masses. He is also an investor at Connect Ventures, an early-stage investment partnership between CAA and global venture capital firm New Enterprise Associates (NEA).

While at CAA, Mr. Friedman has worked extensively with clients across film, television, music, and sports to build and incubate new business ventures, as well as identify and execute on strategic opportunities for long-term asset value creation. He has also advised numerous corporate clients, including CJ Entertainment, Cirque du Soleil, Cumulus Media, Econet Media, EverFi, IMAX, and Opry Entertainment Group. Prior to joining CAA, he worked in media strategy at The Madison Square Garden Company.

Mr. Friedman was named to Forbes’ 2018 30 Under 30 list; serves on the boards of the Entertainment, Media & Communications Network for The Jewish Federation of Greater Los Angeles and Mojito, a Web3 platform for NFT commerce, finance, and community engagement; and is a member of the University of Pennsylvania's Benjamin Franklin Society.

He graduated with a bachelor of arts from the University of Pennsylvania.