Andrew Keith has served as Managing Director of Selfridges since February 2021. In his role, Mr. Keith brings his breadth of experience in the fashion industry to the United Kingdom as he takes responsibility for the company’s four stores in London, Manchester, and Birmingham, as well as its online business. He is committed to driving Selfridges’ vision to reinvent retail. The business prides itself on being more than a shop and brings joy to its customers and teams by leveraging its amazing imagination and spirit in all that it does. Building on his experience in multi-brand and multi-channel retail, Mr. Keith is focused on leading Selfridges into the future with creativity and sustainability at its heart and a clear ambition to change the way we shop and do business.

Previously, he was President of Lane Crawford and Joyce Boutique. Mr. Keith joined Lane Crawford in 2001 playing an integral role in the introduction of western brands to China. He oversaw the expansion of the business with the opening of new stores in Shanghai, Chengdu, and a second store in Beijing, reinforcing Lane Crawford’s reputation as Asia’s most influential multi-brand retailer.