Gregoire Baret joined the ALDO Group in 2015 to oversee E-commerce & Store Experience, Service Design, Digital Product Management and Connected Retail practices. As Vice President of Consumer Experience, his mission is to deliver services or features made to enhance the shopping journey for consumers and sales associates, to frame relevant & performing interactions through all touch points, and to grow loyalty. Mr. Baret also drives research, pilots and tests on new concepts.

Prior to this role, Mr. Baret held various senior roles at digital agencies, including Razorfish in Paris. Mr. Beret has led digital strategy and marketing for brands including L’Oréal, Adidas, Levi’s, Nike, Nissan, Guerlain and PlayStation.