MARCH 9-10, 2024


Austin, Texas



2024 THEME

More than ever in fashion, footwear and beauty, storytelling is the major connector of brands to their Gen Z audience. This digitally savvy and socially conscious generation greatly values authenticity, making effective storytelling a crucial element in shaping their perceptions and behavior.

This March, WWD, Footwear News and Beauty Inc experts along with the thought leaders, influencers, and entrepreneurs, who resonate with Gen Z, join forces at the Wear House. We will explore innovations in storytelling, and the role of insights, AI, content creation and strategic partnerships and more in elevating brands and fully engaging consumers today.



Strategic Partnerships: A New Chapter in Storytelling

How AI can be leveraged to create personalized narratives, automate marketing campaigns and predict consumer behavior.


Innovations in Content Creation: Shaping Consumer Perceptions

Delving into the latest trends and techniques in content creation for fashion, footwear and beauty brands. How innovative content - from immersive shopping experiences to interactive social media campaigns can shape consumer perception and drive brand loyalty. 


Leveraging Insights for Effective Brand Building

The importance of consumer insights in crafting compelling brand narratives - covering how brands can gather and analyze data to understand their audience better and create stories that resonate with them.


The Influencer Effect

Exploring the role of content creators in brand storytelling and how influencers can effectively be used to communicate a brand's story and the impact they have on consumer behavior and purchasing decisions. 

Fashion, Footwear, Beauty, and Retail All In One Place. What's in store?


RelieFF and Recover Lounge
presented by Fitflop

Step into our RelieFF and Recovery Lounge to immerse yourself in comfort. Grab a drink, unwind, and discover the cutting-edge technologies of FitFlop footwear.

Beauty Hangout
presented by Mielle Organics

Welcome to the fabulous world of Mielle Organics' From One Queen to Another (FOQTA) GlamCorner, where your hair reigns supreme and your beauty knows no bounds! Dive into an exclusive look at our latest Scalp Collection from our viral Rosemary Mint Line, alongside our Nourishing Mango and Tulsi collection where you'll indulge in education on everything from scalp love to bringing your crown back to life. Sample these royal treatments and elevate your self-care game to new heights. And of course, don't forget to strike a pose at our FOQTA Infinity corner for that Insta-worthy glow-up – because every queen deserves to shine.

Lowe's Style Studio
presented by Lowe's Innovation Lab

Welcome to a new era of home design with Lowe’s Style Studio on Apple Vision Pro.  Step into an immersive 3D kitchen with near-limitless possibilities. Customize your kitchen with hundreds of real-world materials, fixtures and appliances – all available at Lowe’s.

Classic, American, Cool
presented by Tommy Hilfiger

With Grand Central Terminal’s Oyster Bar as its backdrop, get a front-row seat as TOMMY HILFIGER brought style, entertainment, and celebrity to the most recent edition of New York Fashion Week. The Fall-Winter ‘24 collection channeled a return to the brand’s DNA, the codes of Classic American Cool, with a distinct Tommy twist. 


Always On
Enter for a chance to win a curated selection of products from the most innovative rising stars in beauty and retail at On The MRKT, with in-kind participation by Fatty15, Link+Lou, HERO Cosmetics, Love Wellness, Nopalera, and Vacation Inc. • Mix it up with the trend setters and bar raisers who are stirring things up at the Tastemaker Bar, meet and mingle with Rosaluna, the less smoky mezcal and Pressed Juicery • Continue your hydration journey with C4 Energy Drink, Essentia, Perrier, and La Croix • Stop by the Level Up Bar for a coffee break and networking, compliments of Lowe's Innovation Lab. • Discover the future of storytelling with VLGE, and experience WWD and Footwear News on Web3, join Evelyn Mora, founder, VLGE, for an exclusive demo • What inspires your style? Tell us your story, post it on the wall, and share it on social for a chance to win a curated beauty gift bag worth $1000. 


*Click on each block for an expanded overview of the agenda

Saturday, March 9, 2024
Doors Open10:30 AM
Block I11:15 AM - 12:45 PM
Break12:45 PM - 1:45 PM
Block II1:45 PM - 3:30 PM
Cocktails4:00 PM - 6:00 PM
Sunday, March 10, 2024
Doors Open10:30 AM
Block I11:15 AM - 12:55 PM
Break12:55 PM - 2:15 PM
Block II2:15 PM - 4:00 PM
Cocktails4:00 PM - 6:00 PM


Austin, Texas 78701





Fairchild Live


Hillari Lazzara


The Wear House is a two-day event, taking place during SXSW at 800 Congress on March 9-10. The venue address is 800 Congress Ave., Austin, TX 78701. 

Yes! SXSW official badge holders are welcome to attend without having to request an invite. We will have a specified line at check in; please present your badge at the entrance. Note: Your credential will admit one and must be present for entry. Entry is on a first-come, first-served basis and subject to capacity.

Also yes! All you need to do is request an invite here. You will then receive a confirmation email that you’ve been added to our list. Note: Your invite will admit one and must be present for entry. Entry is on a first-come, first-served basis and subject to capacity.

You can register for a badge here

Access to The Wear House during open hours. All public programming within the space across the two days will be available for you to enjoy, as well as sponsor activations and available provisions.

The official hours of The Wear House are 10:30 AM-6:00 PM each day.

Guests must be 21 years or older to attend. IDs will be checked upon entry, so please plan accordingly.

Yes, there will be security at check-in. Please allow yourself extra time for a line at the door and the check-in process. We will try to ensure that everyone gets in the door as quickly as possible!

Yes! Food will be served throughout the day while supplies last. Drinks will be served from 11:00 AM - 6:00 PM.

We encourage all attendees to post about The Wear House on social media!

When posting, please use the following: