Full Name
Cheryl Friedman
Job Title
Vice President
Lowe's Innovation Labs
Speaker Bio

Cheryl Friedman leads Lowe’s Innovation Labs, a global team that exists to imagine, explore, and accelerate the future of home improvement retail. Under her leadership, Labs conducts in-house R&D, external ecosystem development, and product development, all to translate emerging and exponential technologies into new capabilities. Drawing on her background as both an entrepreneur and technology product leader, she has built a team that balances vision and creativity with operational excellence and accountability.  
Ms. Friedman’s experience not only spans the digital and physical worlds, but also customers both two-legged and four-legged. Her customer-centric entrepreneurial career started when her finicky beagle needed a dog walker, so she built a successful start-up addressing a gap in the pet services market. She then transitioned to Amazon where she spent seven years developing and leading innovative customer experiences and programs. Ms. Friedman joined Lowe’s in 2018 to create transformative customer experiences at the intersection of e-commerce and brick-and-mortar retail.  
She earned a bachelor’s degree in marketing from the University of Maryland and a master of business administration from The Wharton School at the University of Pennsylvania. She lives in Seattle with her husband and two kids.

Cheryl Friedman