Boris Mercier serves as Senior Vice President of Marketing at Recover, a global leader in materials science specializing in high-quality recycled cotton fiber and a leading sustainable brand in the textiles and apparel industry. In his role, he leads the global marketing team and spearheads strategies to establish Recover as a premier ingredient brand worldwide. Under his leadership, and within just three years, the marketing team has achieved remarkable success, securing impactful collaborations with esteemed consumer brands and retailers, such as Revolve, DL1961, Primark, and Fruit of the Loom.

A digital native of the Gen X era, Mr. Mercier began his career in the dynamic intersection of digital technologies and marketing. He initially made his mark as a Marketing Consultant in the petroleum and banking sectors, collaborating with industry giants like Visa and TotalEnergies. Subsequently, he pivoted his expertise to the fashion and retail realm, where he played a pivotal role in building Desigual's social media and digital brand presence from the ground up before transitioning to the textile industry and sustainability with Recover.

Mr. Mercier holds a bachelor of business administration from the IPAG Business School in France, complemented by a master's degree in IT management from the IAE Graduate School of Management at Aix-Marseille University.