More than ever in fashion, footwear and beauty, storytelling is the major connector of brands to their Gen Z audience. This digitally savvy and socially conscious generation greatly values authenticity, making effective storytelling a crucial element in shaping their perceptions and behavior.
This March, WWD, Footwear News and Beauty Inc experts along with the thought leaders, influencers, and entrepreneurs, who resonate with Gen Z, join forces at the Wear House. We will explore innovations in storytelling, and the role of insights, AI, content creation and strategic partnerships and more in elevating brands and fully engaging consumers today.
Strategic Partnerships: A New Chapter in Storytelling
How AI can be leveraged to create personalized narratives, automate marketing campaigns and predict consumer behavior.
Innovations in Content Creation: Shaping Consumer Perceptions
Delving into the latest trends and techniques in content creation for fashion, footwear and beauty brands. How innovative content - from immersive shopping experiences to interactive social media campaigns can shape consumer perception and drive brand loyalty.
Leveraging Insights for Effective Brand Building
The importance of consumer insights in crafting compelling brand narratives - covering how brands can gather and analyze data to understand their audience better and create stories that resonate with them.
The Influencer Effect
Exploring the role of content creators in brand storytelling and how influencers can effectively be used to communicate a brand's story and the impact they have on consumer behavior and purchasing decisions.
Yes! SXSW official badge holders are welcome to attend without having to request an invite. We will have a specified line at check in; please present your badge at the entrance. Note: Your credential will admit one and must be present for entry. Entry is on a first-come, first-served basis and subject to capacity.
Also yes! All you need to do is request an invite here. You will then receive a confirmation email that you’ve been added to our list. Note: Your invite will admit one and must be present for entry. Entry is on a first-come, first-served basis and subject to capacity.