Building Bridges: How Brands Can Prove Their Value to Women
As the outdoor industry continues to show strong momentum, empowering female consumers is a critical part of the strategy for brands and retailers. This special FN roundtable will examine key topics such as:
- How footwear and fashion players are addressing female consumers with inclusive messaging, innovative partnerships and women’s-specific product.
- Why authenticity, from the ambassadors selected to marketing efforts, need to be done with authenticity in order to establish long-term bonds with consumers well beyond the outdoor boom.
- How COVID has changed the game in terms of what women want now, the activities they participate in and how they connect with brands.
