Building Bridges: How Brands Can Prove Their Value to Women

As the outdoor industry continues to show strong momentum, empowering female consumers is a critical part of the strategy for brands and retailers. This special FN roundtable will examine key topics such as:

  • How footwear and fashion players are addressing female consumers with inclusive messaging, innovative partnerships and women’s-specific product.
  • Why authenticity, from the ambassadors selected to marketing efforts, need to be done with authenticity in order to establish long-term bonds with consumers well beyond the outdoor boom.
  • How COVID has changed the game in terms of what women want now, the activities they participate in and how they connect with brands. 



Lindsey Lindemulder
Lindsey Lindemulder
Brand Marketing Director

Jared Friday
Jared Friday
Performance Outdoor Manager

Carrie Guffey
Carrie Guffey
Senior Vice President, Softlines
Dick’s Sporting Goods

Peter Verry
Peter Verry
Senior News & Features Editor, Athletic and Outdoor
Footwear News


Thank you to our sponsor:

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Attendee Inquiries:

Abbie Baron


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