Carrie Guffey currently serves as Senior Vice President / General Merchandise Manager – Softlines at DICK’S Sporting Goods. In this role, Carrie is responsible for leading the merchandising efforts and driving sales for all Softline categories, including Women’s, Men’s and Youth Athletic Apparel, Footwear, Outerwear and Accessories.

Carrie joined the company in 2002 as an Assistant Buyer in Outdoor Apparel and has served in a variety of merchandising leadership roles throughout the years. Most recently, she served as Vice President / General Merchandise Manager leading Footwear, Women’s Athletic Apparel and Accessories since 2018.