There’s no question that digital is driving the heat in the athletic space — from product to marketing and from online to in-store.
With every brand and retailer racing to keep up with the latest technology, what are the most important areas to focus on in 2022? How do you make sure your message resonates with consumers at all touchpoints?
Our group of brand leaders and experts will give the tools to help navigate the year ahead. Topics include:
- How digital tech evolution helped the athletic industry thrive during the pandemic and the biggest ways companies and brands evolved their tech platforms during this critical time
- How brands and retailers are using automation, personalization and predictive analytics to improve customer experience
- Why mobile should be the biggest focus going forward to maintain consistent messaging, from email to social to in store
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