Monica Deretich is a proven leader specializing in strategic data-driven marketing, focusing on the customer experience within B2C e-Commerce. Monica brings over a decade of experience focusing on CRM, including specialization within email, mobile, SMS, social media, retargeting and direct mail marketing. Her expertise and passion for personalization is centered around the idea of having a 1:1 dialogue with consumers, believing it is the key to increasing both engagement and lifetime value. She began with positions in email marketing and CRM at Hot Topic, before joining TechStyle Fashion Group as VP of Marketing & CRM for JustFab. Currently consulting, Monica seeks to help brands create and maintain relationships with their consumers through personalized customer journey experiences