Katie Welch, Chief Marketing Officer for Rare Beauty, is a creative thinker and brand storyteller with more than 20 years of marketing experience. As a founding member of the Rare Beauty team, Ms. Welch works to bring Selena Gomez’s mission and vision for Rare Beauty to life. Since launching, Rare Beauty, known for its mental health mission and innovative products, has become one of the leading global beauty brands at Sephora.
 
In previous marketing roles, Ms. Welch worked with globally respected beauty brands to tell their story, including Hourglass, Bliss, Burt’s Bees, Unilever, and Victoria’s Secret Beauty. She was named to the 2024 Forbes Entrepreneurial CMO 50, 2023 Campaign US CMO 50, and 2022 Glossy Top Marketer lists. Her passion is mentorship, and she has mentored young marketing professionals as an Adweek Executive Mentor for the last three years. Additionally, she fostered a community of nearly 100,000 by creating marketing and career content on TikTok, @katiewelch. Ms. Welch has spoken to students at Harvard Business School, University of California, Berkeley, University of Southern California, and more.