Sun Choe leads the global teams responsible for creating the product that is the basis for lululemon’s success. Ms. Choe joined lululemon in 2016 as Senior Vice President of Global Merchandising and has been instrumental in elevating merchandising capabilities, partnering with design leadership, and innovation to deliver the lululemon vision to guests through best-in-class product assortments. She is a purpose-driven leader who inspires and mobilizes teams with her honesty, integrity, humor, and courage. She is deeply committed to driving racial equity and supporting those who are underrepresented.

Prior to joining lululemon, Ms. Choe served as Chief Global Product Merchant at Marc Jacobs and worked in multi-channel merchandising at brands including West Elm, Madewell, and Urban Outfitters.

Her moments of joy are traveling with her family to experience local food, architecture, and culture. She also does a happy dance when sitting at a lively café, people watching and enjoying wine with bread and cheese, and has been known to belt out a good tune, often while running to her favorite music.