Alicia Williams is the first Senior Director of Anti-Racism and Racial Equity at the haircare products company DevaCurl, where she leads strategy and ensures anti-racism touches all aspects of the brand.
 
Though she is currently working to eradicate racism in the hair industry, her passion for DEI began while working in education. Ms. Williams spent a decade in nonprofit roles that allowed her to share her passion for helping students and promoting change, and after transitioning to the corporate sector, she found her niche at Converse HQ. As Co-chair and Founder of the Converse Diversity Network, she helped create its DEI framework while building company culture. Leaving an imprint on one of the world's most iconic brands, she sought further leadership roles to directly improve employees' work experiences and give them a sense of belonging. Since then, Ms. Williams has held DEl roles in health care and the food industry. Her philosophy about DEl work and leveling the playing field can be summed up in three words: intentionality, exposure, and opportunity. When these are at the core of DEl strategy, organizations can meet employees where they are, provide them with tools to reach their full potential, and create a culture that supports everyone.