Frédéric Fekkai was born in Provence, trained in Paris, and made in New York City. From his first entry into the hairstyling world, Mr. Fekkai has been a pioneer in all facets of the industry — first by introducing his signature French effortless-chic approach to cutting and styling, then by revolutionizing the guest salon experience with his salon at Bergdorf Goodman, and finally by moving into product formulation.

He was the first to introduce the ‘skinification’ of haircare, using skincare labs to transform hair care from an everyday commodity to luxurious, benefit-rich products scientifically formulated to address the needs of hair. Many haircare brand founders and leaders openly credit him for creating the luxury hair category. Mr. Fekkai continues his pioneering legacy with the launch of his newest brand, Fekkai 3.0, combining his legendary expertise on everything hair with his relentless focus on creating innovative, high-performance products that are clean, vegan, and sustainable.