Echo Sandburg, Chief Brand Officer of CP Skin Health Group U.S., is responsible for building the professional and consumer brand experiences for EltaMD, PCA SKIN, and FILORGA. In addition to leading the individual brand teams, she oversees education, communications and media, and in-house creative cross-brand teams to deliver equity-enhancing growth for the skin care business in the U.S. market. During her tenure, EltaMD received Fast Company's’ Brands that Matter distinction as well as WWD’s Breakthrough Brand of the Year, both in 2022.
 
Most recently, Ms. Sandburg was Chief Marketing Officer of EltaMD, where she led brand strategy, innovation, and communication globally, which included developing award-winning innovations like UV Restore, UV Sheer, UV Stick, and the Skin Recovery System. She is passionate about the skin care industry and sun safety and works to advance sun safety awareness and education. Ms. Sandburg did not grow up with sun safe habits and is determined to change that for her children’s generation. In pursuit of that mission, she has championed programs like The Sun Bus in partnership with Epiphany Dermatology and Colorado Melanoma Foundation.
 
Prior to her role with EltaMD, she was based in Hong Kong working to keep pets healthy and safe, leading the marketing and e-commerce organizations across Asia for Hill’s Pet Nutrition. She joined Hill’s Pet Nutrition, a division of Colgate Palmolive, in 2001 and worked across a variety of roles in marketing, retail marketing, and customer development. 
 
Ms. Sandburg received her undergraduate degree from Washburn University, earned her master of business administration from the Kenan-Flagler Business School at the University of North Carolina, and completed the Tuck School of Business Global Executive Leadership program at Dartmouth College.