Michelle Crossan-Matos is Chief Marketing Officer of Ulta Beauty. Ms. Crossan-Matos creates value and drives sustainable business growth as a change agent who is both a strategic driver and a hands-on pragmatic problem solver. She oversees integrated marketing, creative, customer experience, member loyalty, public relations, consumer insights, and UB Media for the leading beauty retailer.
 
A C-suite executive with deep transformational, operational, and brand building expertise, Ms. Crossan-Matos brings a global perspective to business challenges and team development. From private equity to fast-moving Fortune 500 consumer goods and technology companies, her expertise, enthusiasm, and passion consistently elevate her business prowess and inspire teams around her.
 
Prior to Ulta Beauty, she served as Chief Marketing, Citizenship, and Communications Officer at Samsung Electronics America, where she was responsible for leading the company’s U.S. consumer, B2B marketing and communications strategies. Throughout her decades-long marketing career, she has held various leadership roles with Vertu and Procter & Gamble, where she gained extensive experience in beauty and personal care.
 
Ms. Crossan-Matos holds a degree in management sciences and manufacturing from The University of Strathclyde and studied macroeconomics at MIT and digital and social strategy at Harvard Business School. She currently resides in Puerto Rico with her husband and their two children.