Wendy Liebmann is Chief Executive Officer and Chief Shopper of WSL Strategic Retail, a global consultancy that helps clients anticipate and activate change through innovative shopper-led retail strategies. She is recognized as an innovator of shopper insights, and her goal is to get executives out of their ivory towers to meet shoppers on the selling floor – be it physical or digital. WSL works with a range of industries, including retail, health, beauty, fashion, food, beverages, home, personal care, entertainment, publishing, and financial services. The consultancy publishes How America Shops®, a highly regarded survey that, since 1990, has tracked shoppers and retail and successfully predicts where both are headed.          
 
Ms. Liebmann has extensive global experience in marketing, retail, and research, beginning in her native Australia where she learned to be a passionate shopper. She is noted for her unique combination of Australian earthiness, global retail vision, provocative viewpoint, and inspirational storytelling. As a result, she is frequently called upon by the media to provide insight into consumers, retail, and shopping. Ms. Liebmann has been recognized by the National Retail Federation as one of the Influencers Shaping Retail’s Future, as A Women of Excellence by the Path to Purchase Institute, and one of the 50 Most Powerful Women in Beauty by WWD and Beauty Inc.
 
She is a distinguished faculty member of the Path to Purchase Institute, sits on the board of Cosmetic Executive Women, is Vice Chairperson of the advisory board of the Fashion Institute of Technology’s Cosmetics and Fragrance Marketing and Management program, and is a board member emeritus of Women In Need.
 
Ms. Liebmann holds a degree in business and psychology from the University of New South Wales in Sydney.