Michelle Larivee is Chief Executive Officer and Co-founder of Wthn. She created Wthn to help others access the same transformative mental and physical benefits of Chinese medicine that she experienced first-hand.
 
After college, Ms. Larivee spent 15 years in the healthcare industry with a lifelong passion to help others lead healthier lives. After a ski accident left her with chronic pain, nothing helped alleviate it until she tried acupuncture. By combining acupuncture with herbal medicine, ear seeding, and more, she was sleeping better, felt less stressed, and had a stronger immune system. A year later, acupuncture and herbs helped her through fertility struggles to successfully get pregnant. While she felt great, the experience was frustrating, and it was hard for others get started. This inspired her to co-found Wthn, an acupuncture studio in New York City. Wthn is ranked one of the fastest growing DTC brands by Business Insider and has at-home healing tools and herbal supplements at over 100 wholesalers nationwide.
 
Ms. Larivee graduated from Georgetown University and Wharton.