Craig Elbert is Chief Executive Officer and Co-founder of Care/of, a company that has helped hundreds of thousands of customers live healthier lives through simple, personalized wellness routines. Prior to founding Care/of, Mr. Elbert led marketing at the men’s apparel brand Bonobos.
 
He lives in Brooklyn with his wife and kids. When he’s not herding children or growing a business, he can be found jogging in Brooklyn Bridge Park, downing a ginger shot, or balancing it out with a good old-fashioned chocolate chip cookie.
 
Mr. Elbert holds a master of business administration from Wharton and a bachelor of arts from Dartmouth College.