Erin Foy is Founding Partner and Director of Marketing for Hush & Hush, a luxury beauty and wellness brand. She is responsible for leading the brand’s global integrated communications and marketing. Overseeing the strategic development of Hush & Hush’s brand identity, she creates marketing programs to support the company’s revenue growth and is hyper-focused on the wide-spread communication of its mission to “help the world live younger, longer.” Since the launch of Hush & Hush in 2019, Ms. Foy has executed effective brand recognition strategies, influenced product innovation, and driven expansion into new markets, including Saks Fifth Avenue, Neiman Marcus, The Four Seasons, The Hut Group, and 25 international countries.

She is a creative, strategic, and visionary thinker with more than 17 years of marketing and branding experience. She previously held the title of Director of Marketing at NewBeauty magazine for 10 years, where she led the digital evolution of the popular beauty, health, and wellness resource—transforming it from a print publication to a dominating digital destination for all things beauty.

Ms. Foy holds a bachelor of arts degree in advertising and public relations, Spanish and international business from Pennsylvania State University.