Éva Goicochea spent her early career as a legislative aide in healthcare followed by more than ten years in e-commerce, social media, and brand strategy working with Squarespace, adidas, and on the early team at Everlane. Converging her passion for healthcare and brand, Ms. Goicochea launched maude, a modern intimacy company, in 2018 which has since been featured in hundreds of publications including Vogue, The New York Times, The Wall Street Journal, and Forbes. To-date, she is one of only ten Latinx women to raise over $10 million in VC funding.