Gregg Renfrew is a visionary entrepreneur and Founder of Counter, the next evolution of her work in clean beauty. Building on her legacy as Founder of Beautycounter—which redefined industry standards and culminated in a $1B acquisition—she is once again leading industry change with Counter, a people-powered movement rooted in conversation, product performance, confidence, and advocacy.
 
Throughout her career, Ms. Renfrew has been dedicated to empowering women—not only by creating safer, high-performance products that prioritize health, but also by building businesses that provide meaningful economic opportunities and leadership pathways for women at every level. A longtime industry activist who has testified before Congress, she has reshaped both beauty standards and government regulations, proving that profit and purpose can coexist powerfully. By championing women as consumers, entrepreneurs, and change-makers, Ms. Renfrew continues to inspire a new generation to demand better from the beauty industry and from themselves.