Born and raised in Los Angeles, Julissa Prado is Founder and Chief Executive Officer of Rizos Curls, the award-winning clean haircare line that embraces and celebrates the beauty of curls, coils, and waves everywhere!
 
As a cultural change-maker and one of the leading faces of modern entrepreneurship, Ms. Prado has been named one of TikTok’s Visionary Voices, Cosmopolitan magazine’s New C-Suite Women of Color Who are Changing Corporate Culture, Beauty Independent Beacon Awards’ Entrepreneur of the Year, and awarded the For the People Impact Award by the National Hispanic Media Coalition (NHMC).
 
Ms. Prado’s popular haircare brand Rizos Curls ranks one of the top performing textured haircare brands, leading with community-first authenticity that resonates with customers. It is one of the top ten most followed haircare brands on TikTok and is available in more than 4,000 locations at Ulta Beauty, Target, and Nordstrom across the country. Ms. Prado is also an active national speaker with speaking roles at TED Talk, Create & Cultivate, Harvard University, and the United Nations, among others.