Priscilla Tsai set out to create a brand that would transform the beauty industry by empowering and celebrating people for exactly who they are. After years of not seeing her real skin reflected in the beauty industry and overpaying for a lack of results, she decided to start cocokind—a community brand rooted in transparency and accessibility.
 
With a commitment to high-quality formulas at transparent prices, cocokind develops every formula to deliver powerful results while being kind to sensitive skin. The brand's formulating philosophy is “a little bit often,” which means incorporating effective, clinical ingredients that can be used every day without compromising the skin barrier. cocokind's products are accessible at every Target and Ulta in the country.
 
Ms. Tsai was born and raised in Michigan and is a proud Taiwanese-American.