Amy Liu is Founder and Chief Executive Officer of Tower 28, the best-selling beauty brand designed for sensitive skin and made for all. A longtime eczema sufferer, Ms. Liu spent over 20 years as a beauty executive before launching Tower 28 in 2019. Tower 28’s award-winning SOS skincare line is the first to earn seals of approval from the National Psoriasis Foundation, National Rosacea Society, and National Eczema Association—a testament to its commitment to skin-safe, effective formulations. It remains the only beauty brand to 100% adhere to the National Eczema Association’s ingredient guidelines across all skincare and color products, ensuring the entire line is free of every known skin irritant. Every product is priced under $34, reinforcing the brand’s mission to make high-performance, sensitive skin-friendly beauty more accessible.
 
Ms. Liu is a true leader in the industry, founding Clean Beauty Summer School in 2020 to support minority-owned brands and creators. She also serves on the National Eczema Association’s board and is a member of YPO Los Angeles, further cementing her commitment to leadership and advocacy.