Alejandra Rodriguez, a native of Monterrey, Mexico, is a leader and advocate in the health and beauty space. She was motivated by her own healing journey and began searching for methods and products that would lead to a new and better way of living for herself and the planet. Inspired by the functional, nutritional, and medicinal benefits of mushrooms, she co-founded Shroomboom to pursue her conviction about their expansive potential in promoting mental and physical well-being. Earlier in her career, she worked in public relations and consulting.