Founded by Colette Laxton and Mark Curry in 2018, The INKEY List was born from a belief that better knowledge powers better decisions. Passionate and committed to guiding, empowering, and delivering knowledge and education to their ever-growing community via a plethora of platforms, The INKEY List is the ultimate affordable, accessible, transparent, and efficacious skincare brand.

A true brand and product visionary, Ms. Laxton's career spans multiple brands and roles within the beauty industry. Initially, she never planned to be in beauty but was always interested in learning about consumers’ behavior. While at university, she began a job at Boots, without truly knowing what she wanted to do. Eventually, Ms. Laxton was drawn to brand development. Diving into every element of the customer experience, she has worked across marketing, branding, and product development for brands such as No. 7, Soap & Glory, Liz Earle, and WAH Nails, using her instinct and passion to help build tribes and give identity and purpose to new, niche brands. Shortly after leaving WAH Nails, Ms. Laxton begun consulting on a variety of brands and fell in contact with Mark Curry.