Yasmin Dastmalchi is a seasoned beauty executive, spending the majority of her career at L’Oréal USA. Ms. Dastmalchi has significant experience leading teams across the Professional Products Division with brands such as Matrix and a strong cultural competence leading global teams with brands such as Kerastase, Shu Uemera Art of Hair, and Baxter of California.

Prior to becoming General Manager of NYX Professional Makeup, she joined the Consumer Products Division as Senior Vice President of Marketing where she focused on driving consumer and customer centricity while accelerating the company’s marketing strategy. She was accountable for the development of strong team collaboration, creativity, and speed to test, learn and scale what is working for the Gen Z consumer. A champion for diversity and women’s leadership, Ms. Dastmalchi prides herself on being a fearless leader with an entrepreneurship mindset who is always looking for big activations to surprise the consumer and focuses on leading teams with empathy.