As Asia President of Sephora, the world’s leading prestige beauty retail brand, Alia Gogi leads the strategic direction and development of its dynamic omni-channel business. This spans more than 400 points of sales including online app-based and brick-and-mortar stores. A key growth region for the group, Sephora Asia has amassed a community of millions of beauty enthusiasts across 11 key markets to-date.
 
Ms. Gogi has two decades of experience in the retail and FMCG industry, spearheading merchandising and marketing across the diverse markets of Asia and Europe. Prior to joining Sephora, she held several leadership positions at AS Watson, Nestle, and J Sainsbury. Her time at these leading retail organizations contributed to her deep knowledge of retail, e-commerce, people and business management, and a holistic understanding of consumer behaviors. 
 
She spent over nine years in China as Trading Director for AS Watson, where she managed the cosmetic product portfolios. In 2011 Ms. Gogi joined LVMH as Senior Vice President of Merchandising for Sephora China. She was named Managing Director of Sephora Southeast Asia with the added responsibility for Merchandising across Asia after seven years. She successfully led the omni transformation of the Southeast Asia business and was subsequently appointed to her current Asia remit in 2020.
 
She graduated from King’s College, London with a bachelor of science in physics. She currently lives in Singapore with her husband and three children.