As Global Senior Vice President and General Manager, Aïda Moudachirou-Rebois is responsible for guiding MAC Cosmetics’ overall strategic vision, including innovation, product development, marketing, and all facets of consumer and digital engagement. She was appointed to her current position in January 2024.

Ms. Moudachirou-Rebois previously served as Global Chief Marketing Officer of MAC Cosmetics, overseeing the brand’s global marketing and product development initiatives. She has been instrumental to transforming MAC’s marketing organization into the winning powerhouse that it is today — building new talents and capabilities to unlock and enable innovation and excellence, from product to execution. Under her leadership, the brand elevated its strategic positioning through sophisticated media strategies for high-profile launches and increased engagement across key advocacy and influencer channels – achieving the #1 Earned Media Value (EMV) ranking in Beauty globally for 2023.

Before joining MAC in February 2021, Ms. Moudachirou-Rebois served as Senior Vice President of Global Marketing at Revlon Inc., overseeing marketing for the Revlon and Almay brands. Prior to her time at Revlon, she was Vice President of Skin Health Brands at Johnson & Johnson, where she had oversight for the Neutrogena, Aveeno, Clean and Clear, and Lubriderm brands. She began her career at L'Oréal where she spent 15 years in Paris, London, and New York recruiting new consumers and gaining market share in the United States, Europe, and Africa for brands, including L'Oréal Paris and The Body Shop.