Drew Elliott leads MAC Cosmetics’ creative vision as Senior Vice President, Global Creative Director while also serving as Strategic Creative Advisor for Too Faced Cosmetics.
 
At the creative helm of MAC, Mr. Elliott is responsible for elevating the brand’s iconic creative identity and trendsetting authority across all touch points of the consumer journey, including retail, digital, packaging, visual merchandising, and multiplatform experiences. Since joining MAC, he has successfully transformed the brand into a creative powerhouse for the digital age and reaffirmed the brand’s position at the center of the cultural zeitgeist. Among his many accomplishments, Mr. Elliott was the creative visionary behind the groundbreaking Challenge Accepted campaign featuring Cher and Saweetie, developed the unique creative concept for MAC Stack Mascara, and launched an always-on MAC Trend campaign, which has been instrumental to helping double MAC’s social share of voice since its creation last year.
 
Before joining MAC in 2019, Mr. Elliott held the position of Creative Director of ENTtech Media Group, which acquired PAPER magazine during his tenure. At PAPER, he led groundbreaking campaigns, including #BreakTheInternet featuring Kim Kardashian, which brought more than 16 million people to the magazine’s website in just two days. Under his leadership, PAPER’s social media presence increased fivefold. Earlier, Mr. Elliott was Vice President of Brand Integration for the California-based social media and publishing company TheAudience. He also served as a Creative Consultant and judge for cycles 23 and 24 of America’s Next Top Model, elevating the production by integrating high-fashion and celebrating diversity.