Simplified, technology-driven, and science-proven, U Beauty is a clean, multifunctional line designed to streamline your daily regimen for maximum benefit. Via SIREN Capsule Technology, U Beauty delivers superior skincare comprehensively and efficiently, without the likelihood of irritation. Instead of releasing powerful actives to the entire skin surface, U Beauty's SIRENS target the delivery of actives to areas most in need of repair, so damaged skin gets what it needs and the balance of healthy skin is maintained.
 
U Beauty is the brainchild of Tina Chen Craig, Founder of Bag Snob and an established beauty and style authority. In creating U Beauty, Ms. Craig was not simply propelled by a need to streamline her routine, optimize her skincare, and cut down on cosmetic confusion; she was motivated to make an impact. Today, this female-founded company boasts a team that possesses a unified mission — create fewer-but-better products that produce real results while minimizing time commitment and waste.
 
In addition to using recycled, recyclable, lightweight packaging and sustainable, non-toxic ingredients, U Beauty is leading the industry with multifunctional formulas designed to eliminate the need for many products. Their manufacturing facilities use 100% green energy, and the brand has partnered with One Tree Planted, a non-profit dedicated to reforestation, to plant a tree for every U Beauty product sold.