Hali Borenstein is Chief Executive Officer of sustainable fashion brand Reformation. She has been with Reformation since 2014, when she joined the company as Director of Merchandising, and most recently served as President before moving into her current position.
 
Under Ms. Borenstein’s leadership, Reformation has grown to more than 1,000 team members, more than 50 retail locations, and its international business has more than tripled. She has also overseen significant category expansion and product innovation during her tenure, establishing Reformation as a day-to-day wardrobe staple with the addition of shoes, bags, swimwear, and a robust separates business. In tandem, Ms. Borenstein has accelerated the brand’s progress toward its lofty sustainability commitments, including being climate positive by 2025 and a new commitment to be fully circular by 2030. In recognition of her leadership and success scaling Reformation, she was named to the TIME100 Next list in 2024.
 
In addition to her role at Reformation, she serves on the board of directors for Carter’s Inc. She currently lives in Los Angeles with her husband and their two daughters.
 
A native of Miami Beach, Ms. Borenstein received her bachelor of arts from Duke University and her master of business administration from the Stanford Graduate School of Business.