Anna Sweeting is Founder of The Equity Studio, an investment firm backing the next generation of brands across wellness, beauty, and lifestyle. With a distinctive model that combines capital, strategic support, and cultural amplification, The Equity Studio partners with visionary consumer founders across the United Kingdom, Europe, and the United States.
 
A seasoned entrepreneur and one of the few female investors globally to have founded her own investment funds, Ms. Sweeting has spent over 15 years shaping the consumer landscape by identifying and building community-led brands ahead of the curve. Her global portfolio has generated billions of dollars in enterprise value and spans category-defining names such as TRIP, Gisou, DeMellier, Vestiaire Collective, 111SKIN, Little Spoon, and Axel Arigato.
 
Earlier in her career, Ms. Sweeting was Chief Executive Officer of British luxury brand LINLEY, which she led through a successful sale. It was during this time as an operator that she identified a critical gap in the market: capital alone was not enough, and founders needed partners who understood the nuance of brand, social culture, and execution. That realization became the catalyst for her work today, supercharging growth for founders with both investment and a community of strategic support.