Stormi Steele is a powerhouse entrepreneur, beauty innovator, and Founder and Chief Executive Officer of Canvas Beauty Brand, a multi-million dollar beauty and lifestyle company that is redefining modern self-care. From humble beginnings in a small Mississippi town to building one of the fastest-growing brands in the country, her story is a masterclass in resilience, innovation, and purpose.
 
Ms. Steele’s journey began in her kitchen, where she first created haircare products out of a desire to embrace her natural hair. At the time, she was a salon owner and licensed cosmetologist, then in 2018, she pivoted to focus on launching her brand. Within just 11 months of transitioning to e-commerce, Canvas Beauty crossed $1M in sales.
 
What started as a niche haircare line has now evolved into a full-scale beauty and lifestyle brand known for its body glazes, gels, and sprays. Ms. Steele made history as TikTok Shop’s #1 selling brand in America, with multiple $1M selling events, which positioned her as a leading figure in the digital retail revolution. With a foundation rooted in authenticity, community, and innovation, she has built a brand that inspires millions to feel seen, valued, and beautiful.
 
She is an advocate for Black women in business, mental health awareness, and generational wealth. Her nonprofit, The Dream Girl Society, mentors and uplifts young women who aspire to follow in her entrepreneurial footsteps.
 
Ms. Steele’s story has been featured in Forbes, ESSENCE, and Voyage ATL, and recently, she was named to the 2025 Foremost 50 list.