Natelle Baddeley is Senior Vice President of Design, Product Development, and Merchandise Strategy for Caleres. Her creative oversight of the Caleres brand portfolio includes iconic footwear brands such as Veronica Beard, Vionic, Vince, Naturalizer, and Franco Sarto. Ms. Baddeley joined Caleres in 2018 where she transformed trend accuracy, shaped the elevation of product design, and deployed modern innovations.
 
Her career in footwear and accessories spans more than 30 years, including time as Senior Vice President Creative Director of Global Design for Nine West and Bandolino and Director of Design for Debenhams. Ms. Baddeley has vast experience leading footwear design for many European brands, including Reiss, Katharine Hamnett, Jasper Conran, Matthew Williamson, Jenny Packham, and Julien MacDonald. She has a proven track record of revenue growth, global brand exposure, product line traction, and commercial bestsellers as well as a strong reputation for strategic thinking, trend leadership, innovative creative style, and retail expertise.
 
Ms. Baddeley is a graduate of the London College of Fashion, University of the Arts.