Alix Earle is a 22-year-old leading beauty, fashion, and lifestyle creator. She has quickly and successfully cultivated fans around the world, with her viral “get ready with me” videos and other honest and humorous content. Widely known for the “Alix Earle [sold out] Effect”, over the past six months Ms. Earle’s Instagram has grown close to 3,000% with an engagement rate over 30%. This stat is almost 40 times higher than the current engagement rate for other public figures and creators on the platform. Her following on TikTok alone has grown by 1,000% over the past six months, and she has over 7.5M followers across multiple social media platforms, including 5.6M on TikTok and 2.9M on Instagram. 
 
Most recently, Ms. Earle was recognized for her achievements and selected among the top creators in the industry in Rolling Stone’s annual Creators Issue as well as listed in Create & Cultivate’s 100 List, which recognizes the groundbreakers who are leading the most ambitious brands and creating content that pushes us all forward.
 
Her rapid rise in popularity can only be explained through the way she takes her devoted followers along for a ride of unexpected reality and candid humor, paired with her authentic beauty, fashion, and lifestyle tips. Ms. Earle’s transparent content includes insight into mental health, her acne journey, cosmetic surgery, and more. She pairs her experience with more meaningful reminders to her followers such as to not draw comparisons with others online and the importance of giving back even on a smaller, local level. This authenticity has allowed her to quickly connect with a mass audience across multiple demographics, all while navigating her first few months as a recent college grad.