Michelle Phan is a digital pioneer, who trail-blazed the world of beauty on YouTube. With a growing global community of over ten million, Ms. Phan’s videos have been viewed more than one billion times, making her one of the most watched talents in the digital space. She is an award-winning content creator and has been featured on Forbes’ 30 Under 30 list in the category of Arts and Style, Inc.’s 30 Under 30 Coolest Entrepreneurs, and Fast Company's Most Creative People in Business.

In 2011 Ms. Phan co-founded ipsy, the world’s largest beauty community, anchored around sampling and entertainment. In 2017 she acquired EM Cosmetics, a beauty brand she founded for today’s modern consumer, a brand that encourages them to be inspired, create, and rethink beauty.

Being self-funded and completely independent for the first time since her first YouTube video over a decade ago, she continues to evolve with the ever-changing online landscape. She is currently focused on leveraging blockchain technologies to create newer and more efficient infrastructures to empower the next generation of online users and creators.