Full Name
Jennifer Stucko
Job Title
Chief Executive Officer, Creative Director & Founder
Company
PROTA FIORI
Speaker Bio
Jennifer Stucko is on a simple and heartfelt mission – to protect Mother Earth while preserving Italian craftsmanship with innovation and authenticity.
After working for more than a decade in fashion, she couldn’t ignore the impact the industry has on the environment. Leveraging her industry background and luxury footwear expertise, Ms. Stucko founded PROTA (to protect) FIORI (the flowers) in 2019. She found a creative way to make a sustainable shoe without sacrificing design, quality, and technical excellence. PROTA FIORI offers handmade shoes made from upcycled grape and apple skins and other premium circular materials. PROTA FIORI is 100% sourced and made in Italy and hand crafted by second-generation luxury shoemakers.
From the start, PROTA FIORI has been an ESG-minded business and is the first woman-owned sustainable luxury footwear brand Certified B Corp. The company is committed to making a positive effect on the environment, implementing sustainable business practices, and promoting women in business. PROTA FIORI has a social impact garden located in Italy and fulfills 13 of the 17 sustainable development goals.
After working for more than a decade in fashion, she couldn’t ignore the impact the industry has on the environment. Leveraging her industry background and luxury footwear expertise, Ms. Stucko founded PROTA (to protect) FIORI (the flowers) in 2019. She found a creative way to make a sustainable shoe without sacrificing design, quality, and technical excellence. PROTA FIORI offers handmade shoes made from upcycled grape and apple skins and other premium circular materials. PROTA FIORI is 100% sourced and made in Italy and hand crafted by second-generation luxury shoemakers.
From the start, PROTA FIORI has been an ESG-minded business and is the first woman-owned sustainable luxury footwear brand Certified B Corp. The company is committed to making a positive effect on the environment, implementing sustainable business practices, and promoting women in business. PROTA FIORI has a social impact garden located in Italy and fulfills 13 of the 17 sustainable development goals.
