Natasha Franck is Chief Executive Officer and Founder of EON, which connects products as a leading product cloud platform for retail. The company creates and manages the Digital ID for physical products – bridging the gap between the digital and physical world. It powers digitization for some of the industry’s largest and most influential brands including YOOX-NET-A-PORTER, Gabriela Hearst, Target, PANGAIA, and more.

A leader in advancing sustainable commerce, Ms. Franck pioneered the industry’s Circular Product Data Protocol and stewarded a commitment from leading luxury brands, including Burberry, Stella McCartney, Chloe, Giorgio Armani, Brunello Cucinelli, and more, to introduce Digital ID to all their products by 2025, as part of His Royal Highness’ The Prince of Wales’ Sustainable Markets Initiative.

Before founding EON, Ms. Franck worked in smart cities and sustainable urbanism at Delos and Jonathan Rose Companies.

She holds a bachelor’s degree from Georgetown University.