Pamela Zapata is a Latinx entreprenista, diversity and inclusion trailblazer, and Chief Executive Officer and Founder of the leading talent agency Society 18. Her range of experience includes more than 12 years of mastering influencer strategy, integrated marketing, talent relations, casting, and production for some of the biggest networks, brands, and agencies in the industry, helping them meaningfully activate diverse and inclusive brand campaigns that resonate with multicultural and multiethnic audiences. She has supported influencer strategy and procurement for brands such as Estée Lauder, Bobbi Brown, MAC, La Mer, Suave, Dove, Love Beauty Planet, Axe, and Popsicle.

Prior to creating Society 18, Ms. Zapata held roles at E! Entertainment, Ryan Seacrest Productions, Style Haul, Sweety High, United Entertainment Group, and Starpower. Her expertise in entertainment has been featured in Forbes, Entreprenista, Mediumand, and WWD. In 2020, she was named Business Insider’s Top YouTube Talent Manager and Top 15 Talent Managers for Micro Influencers. Most recently, Ms. Zapata was named a 2021 Forbes’ Next 1000 honoree.